Pedicure is for Feet, PitiCure is for Underarm

The PitiCure is a process that cleans the underarms by removing dead skin and impurities through exfoliation. To help women properly care for their underarms, Dove anti-perspirant deodorant developed the PitiCure, a new at-home beauty treatment to care for delicate underarm skin.

However, you can get PitiCure at the spa (though it may sound weird to have a stranger treat your armpits). In spa, the PitiCure begin with a neck and shoulder massage. It continues with three standard steps:

  1. Underarm Exfoliation, using a gentle exfoliating scrub or wipe to cleanse underarms and help remove impurities.
  2. Rinse off and gently dry underarms with a towel.
  3. Apply Dove Visibly Smooth anti-perspirant deodorant. Underarm hair will look and feel less noticeable with continuous use over time. Within weeks of regular use, underarm hair feels softer, finer and easier to remove. Offers 24-hour odor and wetness protection. Contains Dove 1/4 Translucent Moisturizers™ that care for delicate underarm skin.

After had the treatment, “My underarm hair grows in softer and finer, less prickly and thick. It hasn’t reduced the growth of it at all, but it makes for easier shaving and depilatory use,” said one of Spa Soak customer.

I always knew, the armpits’ part will be considered very important one day. They need to relax too, as shoulder, back, feet, or head needs. Don’t you think?

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