Spectacular, spectacular! I know this moment would come. It’s only matter of time that the airlines like tennis sportainment. The industry would use sexiness of female armpits to attract consumers.
You might have heard about VietJet, an international low-cost airline from Vietnam, which is known for its bikini stewardesses. After couple of those ‘spectacles’, its revenue reportedly increased 205 percents in 2015 to VND 10.9 trillions. It’s about USD 4.9 billions! The profit alone reached almost 1 trillion dongs.
Bloomberg said, VietJet aims to double its revenue this year, up to 15 million dongs. Not stop in that point, VietJet does also plan to go global. At least, the airline is going to expand the routes to South Korea, Malaysia, China, and Japan this 2016. VietJet tries to model Emirates, and airline from a small country but succeeds to become a global airline.
What is the recipe of VietJet’s achievement? The fashion! Yes, the uniform of its stewardess. Everything has changed since it started the viral bikini-clad stewardess. The service alone has no different with other airlines. Some even says, VietJet’s service, facilities, and punctuality are not so good. I don’t know, since I never flied with VietJet.
But, picture this. You step aboard to the cabin, then see sexy flight attendants wearing bikini or tank top smile at you. She helps you too to put your bags, revealing her white, soft armpits right in front of you. And then, the stewardesses explain the safety procedure, still with those very clothes. The male male passengers wont’ be boring or yawn again.
What about female passengers? Probably not that enthusiastic. But hey, it’s just a marketing! Wise men said, “Sex is biology. But sex appeal is marketing.” We celebrated Women International Day yesterday. But today, unfortunately, patriarchy still rules. Do you see it too?